There was no shortage of news coming out of the 2016 NDP Convention this past weekend in Edmonton.
Party leader Thomas Mulcair was voted out of his leadership role with only 48 per cent of delegates supporting an extension. Alberta Premier Rachel Notley made headlines with her expressed divide from her federal party on several high-profile issues—including the Leap Manifesto, which ultimately garnered the highest sustained traction on social media.
Between April 8-14, there were 15,047 total tweets about The Leap Manifesto from 8,835 unique authors.
Geographically, posts primarily originated in Toronto (15%), Calgary (13%), Edmonton (13%), Ottawa (12%) and Vancouver (9%), while the male demographic dominated the conversation at 69% opposed to 31% female.
Naomi Klein led engagement with her tweet linking to an official statement on the Leap Manifesto from ThisChangesEverything.org, generating 305 engagements. Rachel Notley’s tweet linking to her statement on behalf of the Government of Alberta, voicing opposition for the sections that address energy infrastructure also had high engagement.
National Post Columnist John Ivison’s commentary questioning the NDP’s ‘leftward pivot’ he attributed to the ousting of Mulcair and passing of the Leap Manifesto, gained high traction with 108 retweets and 200 total engagements.
It was a high-activity weekend for the NDP, but it wasn’t Muclair’s unprecedented party vote loss that drove engagement social media—it was the controversial Leap Manifesto and the sub-storylines it created that carried the conversation.
The news coming out of the convention and turmoil within the party evidently hasn’t helped the NDP’s cause, either. A recent Abacus poll had the NDP slipping to 13% and the Tories to 26, and the Liberals rising to 49.
Jeff Blay, Enterprise Canada
Jeff Ballingall, Navigator Ltd.