The Ottawa bubble has all but emptied and we have arrived at the dog days of summer. MPs are at BBQ’s and ribbon cuttings, political staff are recovering from a gruelling parliamentary session and Ministers are on hiatus and basking in the glow of no daily question period. And while the actual machinery of government doesn’t completely grind to a halt, it certainly slows to a snail’s pace. But your organization still has government relations goals and priorities, so how do you advance them?
The answer is not halting your GR efforts, the answer is pivoting and looking regionally.
If you are like me, you can’t hear the word ‘pivot’ without hearing it yelled by Ross Gellar from Friends while trying to move a couch up a stairwell and while pivoting didn’t end up working for them, it will work for your organization.
When MPs are in Ottawa they are typically inundated with national priorities. Legislation, motions, committee responsibilities, but in general those things don’t always help ensure an MP’s re-election. Their summer ‘break’ is their opportunity to reconnect directly with their constituents and frankly is not a break whatsoever, for as much as these MPs enjoy being associated with a party, it is there dedication to their constituents that is essential to their re-election.
So for your organization, engaging with MPs locally should be high on your priority list. During the summer months, instead of asking how the government can help you, ask how your asks can help advance your MP’s re-election goals? If you have members across the country, this is the perfect time to motivate them to meet locally with MPs in their constituency offices.
Secondly, the summer months provide a great opportunity to work on re-tooling your asks of government. Work on your pre-budget submission, dig into legislation that you didn’t have the capacity to review in detail in the spring, map out the parliamentary calendar throughout the upcoming year and take the time to ensure your priorities match up with the government’s agenda. If your organization isn’t talking about NAFTA, then maybe it’s time to enter the conversation since it is literally seizing everyone in government?
Third, how can you use the summer months to build the social capital you need to build political capital in Ottawa? While business Ottawa may be asleep, that doesn’t mean that the government isn’t listening.
How can you dust off your digital arsenal to ensure that you can build broad based public support and use research to bolster your asks and give the government the confidence they need to say yes to you.
For many of us in government relations, the summer months represent a reprieve of the daily House of Commons drama and while you may need to take a much needed and deserved vacation, don’t take your foot off the gas of your GR goals during the summer. Pivot to meeting your MPs regionally and retooling your asks, but don’t halt all together, because the effort you put in during the summer months will pay off dividends in the long run. And to close with a final Friends reference, remember that you’ll never be ‘on a break’ from government!