BACK TO THE FUTURE

 

The results of Ensight’s post-election research study reveal that in voting for the Liberals, Canadians have gone “back to the future.” Voters made a deliberate decision to restore the values they view as traditionally defining Canada and Canadian society, including civility, kindness and inclusion.

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WHAT CANADIANS EXPECT

Voters have a set of very high expectations with respect to the tone and behaviour of government and are looking for policies that are framed and informed by the social values and priorities they prize.

Go Slow

Canadians couple their hope with caution. We found that there is no demand or expectation for immediate implementation of the Liberal platform. While Canadians recognized that progress on key promises and issues must occur, we heard a mantra of “go slow” across the country.

The Economy and Jobs

The economy and jobs are top priorities for Canadians. Having a plan to ensure economic growth and create jobs was considered an important or urgent priority by nine out of 10 Canadians when we first went into the field in March 2015. That did not change throughout the campaign.

More Open Government

Trudeau campaigned on running a more accessible, open and transparent government, and this pledge struck a chord with voters. Canadians told us they crave a government that is more civil and less exclusive, and they will be watching Trudeau closely on this issue.

Deficits

Canadians continue to have an aversion to deficits. Almost eight out of 10 Canadians said that a commitment to balanced budgets is an urgent or important priority, a view that was reflected in our post-election research across the country.

Despite this, Canadians are willing to accept deficits at times. Infrastructure spending, particularly on roads, public transit and harbours, is a priority for Canadians and the link between this and deficit spending is acceptable.

What We’re Saying

 

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